A problem with talking about average investment returns is that there is real ambiguity about what people mean by “average”. Last year’s data subject to revision. Another pattern: while stocks have certainly beaten inflation 3 percent return on investment the long run, they’ve done poorly within the high-inflation periods themselves: try the inflation-adjusted returns for 1916-1918, 1946-1947, and 1973-1981. You can change any of these inputs.

In the case of stock market returns, if you plug in the results of the first calculator you’ll find that the approximation isn’t exact, but it’s still pretty good. How can marketers harness this knowledge to create campaigns centered around the customer lifecycle? Marketers and sales reps alike are having to adjust their strategies to cope with these changing consumer practices. What are buyers doing during this time?

This interactive infographic takes a look at all of the stages of the buyer’s journey, from awareness to decision, to help marketers understand what their buyers are doing, and how they can help their buyers move from one stage of the sales cycle to the next. Content should be focused on your buyer’s pain points — not your product or brand. Consider using a marketing automation tool to begin tracking content downloads and collecting prospect information. While you’re not ready to start your sales pitch, it’s never too soon to start gathering insight into your prospect’s preferences.